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Thursday, August 05, 2004
Time for a Smear
The LCBO's Time for a Beer ad campaign swiped a font from RobotJohnny without acknowledging his contribution or complying with his generous commercial use conditions:
My fonts are “toyware” which means they are free for non-commercial use. For commercial use, payment must be made in the form of either a toy or (to make it easier) an item from my Amazon wishlist.
Items from his Amazon wishlist are mostly around the outrageous price of $15. And the font gets used everywhere in the campaign: the website, on boxes, a vending machine and a gift bucket. But while corporate sponsors suck as Maytag, Weber and Skybox get prominent logo placement, RobotJohnny, the guy who provided much of the character of the campaign with his font, gets the shaft.
I recently needed a comic font for a small, commercial project. It's an internal communication, so nobody in the real world would see it but I still went and paid for a font at Blambot fonts (well, ultimately the client pays for it). To pilfer a font for a large-scale commerical, public campaign ... that takes some gall.
btw, LCBO may not be concerned about others' property, but they're plenty concerned about their own:
COPYRIGHT, OWNERSHIP AND USE OF INTELLECTUAL PROPERTY
The materials (the "Materials") contained in the Website including, without limitation, information, videos, software, photos, graphics and sound are owned by, and protected by copyrights and other proprietary rights in favour of, LCBO and third parties. All rights reserved. You shall not modify, publish, transmit, participate in the transfer or sale, create derivative works, or in any way exploit or use the Materials, in whole or in part without the prior written consent of LCBO. You may print, in hard copy, portions of the Website only for the purpose of placing an order with LCBO.
3:30 PM
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