The ad campaign for Hot Docs kicked off today with a full-page, colour ad in NOW.



Last year's artwork was very clean, so the goal this year was to create something grungier. Last year's artwork also had a local focus (we used local filmmakers as models), so this year we ran with an international theme. I built a globe out of papier mache and had Bloggie-Hall-of-Famer Rannie photograph it, then created the above photo collage out of the pics.



I'll post more pics from the process on a later date ...

11:19 AM , # , |

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