And Finally ...
The last word on the whole silly thing:
Earth Hour is a brand owned jointly by WWF Australia, Fairfax Media and the advertising company Leo Burnett Worldwide. And the event is great publicity for all three organisations. As part of the campaign, Leo Burnett created a 30-second advertising spot showing lights being doused across the city, as well as print executions, radio ads, web, posters, postcards, press packs, brand partnerships and merchandise. Leo executive creative director Mark Collis described the event as a “little hippyish”. Of course, it is nothing of the sort. Over 600 very unhippyish businesses and corporations, such as McDonald's, Qantas, Coca-Cola and HSBC have supported the event seeing the benefit of wrapping themselves in the green flag.
9:32 PM
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