Sunday, February 22, 2009
New York + Europe = Good
Chef Mark McEwan is opening a swanky grocery store for in Don Mills, as breathlessly reported in the Globe this weekend. And get this, it's both European AND New York flavoured:
"You revel in the New York-inspired romance of the place"
"Mr. McEwan decided the Shops at Don Mills was perfect for the launch of his $6-million Europe-meets-North America food-retail experiment."
Holy shit. Can you imagine such a thing? New York & Europe melded together in one amazing location? Where in Toronto could such a thing be possible?
Oh ... it's Don Mills:
"This demographic is massive," he said. "People don't understand how big it is. If you imagine people hopping in their car, which you have to do in Toronto ... it's very convenient for people."
In other words, it will be absolutely nothing like New York or Europe. Unless by "New York" you mean suburban Syracuse. After all, if you say that something is like New York or Europe, aren't you implying that that you don't have to hop in a car? And you don't have to hop in a car in Toronto ... I've never even owned a car.
Whatever his skills are as a chef, when it comes to city life, McEwan doesn't seem to have very good taste.
1:22 PM
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